Sports Massage Available at Beeline Bicycles

We are pleased to launch a Sports Massage service at Beeline Bicycles. Local athlete and sports masseuse Jim McConnel will be running two clinics a week, on Monday and Thursday afternoons.

Why have massage as a cyclist?
• Performance Enhancement
• Sports Injury Rehabilitation

Benefits of Sports Massage
• Ease away pains and tension in the muscle and soft tissue fibres of the body
• Encourage healthy blood circulation
• Improve flexibility and joint mobility
• Relax and invigorate your body and mind

Cycling Specific Bodywork with TriJim SportsCare

MAINTENANCE: Maintenance massage helps keep the cyclist tuned up and prepared for his next race or hard workout. By helping to maintain proper fiber, tendon and ligament function, massage further speeds post-ride recovery. Done regularly, it allows the athlete to rest more comfortably as well as train sooner with less pain and fatigue, which leads to greater flexibility, increased strength and fewer injuries.

PRE-RACE: Invigorating warm-up improves circulation and helps break up adhesions (blocked or tight spots in muscles). As a goal during a pre-race massage is to warm the muscles, heated compresses and cross-fiber friction, tapotement, percussion, vigorous effleurage and petrissage, or jostling can do the trick, as well as superficial, vigorous, rapid strokes in order to stimulate the muscles.

POST-RACE: Post-race work generally returns muscles to a relaxed state after competition in a relatively short time. It also allows the cyclist to return to his next ride fresh and strong: By flushing muscles of waste products (including but not limited to lactic acid) produced during the ride and stimulating fresh blood flow to the muscles, it helps prevent a delayed onset muscle soreness (DOMS), undue fatigue and even insomnia. In contrast to invigorating pre-race strokes, stretching and trigger-point work are applied

Injury Rehabilitation:
• Full post care advice offered for muscular and joint damage, sprains, strains etc.
• Body balance and Core Strengthening programs available

How much is enough?
While a recreational-level cyclist might do fine with one massage session a month, the more serious cyclist probably has greater need.

For a pro and sport level, a deep-tissue massage two day before the race, after the event, and once a week beyond that for maintenance. Deep tissue work should be done before a day off or before the day of an easy spinning

Location
The clinics are run in a room upstairs at Beeline; a relaxed environment away from the hurly burly of the shop floor.

Appointments / Bookings
The clinics are run twice weekly, on Mondays and Thursdays, from 2.00 - 6.00 pm. Appointments must be pre-booked, please contact the shop on 01865 246615, or email info@beelinebicycles.co.uk to make an appointment.

Costs:
Initial Consultation – Free of Charge
Bodywork (including leg rinse) – 30 mins - £25
Bodywork – 1 hour - £45

Promotions
• 10% discount for recognised Local Cycling Club members when they block book 3 sessions
• Free injury consultation and 15 minute Bodywork session as approved by Beeline Staff

About Jim McConnel
Jim McConnel is a certified Sports Massage Practitioner and studied with Premier Training in Oxford. He runs his own private clinic in Oxford and South West London. His clients range from elite athletes to sedentary office workers.
In addition to practicing as a Sports Therapist, Jim works part time coaching endurance athletes and competes at a professional level in off-road triathlon.