205 Cowley Road Oxford OX4 1XA

Endura Clothing available from Beeline Bicycles

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Endura Clothing available from Beeline Bicycles

We have been stocking Endura in Beeline for many years and have seen the brand develop and grow, from popular mountain bike products to high quality commuter essentials and World Tour winning road wear.

About Endura:

Endura was founded in Scotland in 1993 with a commitment to advancing the performance and function of cycle apparel for all and has seen the brand grow from Scottish local hero to global market leader, partnering with top riders in Road, MTB and Triathlon

On road, a close partnership with Movistar Team, the UCI Number 1 ranked World Tour in 2016, has driven a new level of R & D and production methods. This has resulted in incredible performances in race and on track including a successful attempt by Alex Dowsett on the Hour Record, multiple national titles and an impressive array of World Tour wins.

Real world rider testing is combined with high tech, scientific lab sessions to gain significant improvements in aerodynamics, temperature regulation and comfort in all conditions, which trickles down through the Endura range, with several products in the Pro SL collection having evolved directly from Movistar Team “specials”.

They are able to bring the best of men's kit to the women’s peloton through the clothing sponsorship of Cervélo Bigla Pro Cycling Team.

The Endura Drag2Zero aero triathlon program, QDC (Quick Dry Cool), has been developed in partnership with Simon Smart of Smart Aero Technology, widely acknowledged as the world’s leading aerodynamisist in cyclesport. Drag improvements on the bike split have been achieved through painstaking wind tunnel sessions of over 70 different exclusively developed prototypes and countless fabrics featuring aerodynamic surface profiling tuned to deliver maximum aero advantage at speeds experienced in competitive triathlon.

Scottish MTB legend and internet sensation Danny MacAskill is a relatively recent addition to the Endura clan but as wearer of the kit for many years and sharing a common heritage and values is a fitting and iconic ambassador for the brand.

 

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