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Market leaders in performance road bikes
We have been stocking Cervelo for several years now and are big fans or the brand, and ofr the road shop employee's , Cervelo's are our bike of choice.
We currently stock the S-Series and R-Series bikes, and from time to time, models from the P-Series. We carry a range of test bikes allowing you to try the bikes for size as well as performance before parting with your hard earned cash.
Cervélo Cycles saw the light of day in 1995 when 2 engineers, Phil White and Gérard Vroomen, decided to take the work they had been doing on developing faster Time Trial bikes to market. Already involved in bicycle and Human Powered Vehicle design since 1986, the turning point came when a top-ranked Italian pro cyclist approached Gérard to design the fastest possible Time Trial bike for him.
Over the years Cervelo (meaning Brain Bike), has developed, but is still owned by founders Phil White and Gerard Vroomen.
The results over the last few years have stacked up and speak for themselves, Tour De France in 2008, Paris-Roubaix 2006, 2007 and 2011, World Road Championships in 2010, and these results have helped cement Cervelo's reputation as the market leaders in road bikes.
The Cervelo range is broken up into three categories; the S-Series aerodynamic road bikes, the R-Series lightweight preformance road bikes and the P-Series time trial and triathlon bikes. For more information on the models, please read our Cervelo Buyers Guide, which also has suggested build up's.
In this range...
Carbon Time Trial / Triathlon Frameset
Stunning looks to match the performance
New for 2012, even lighter than the R3
We have a vacancy for a full time member of staff, based primarily in the main shop. We are looking for someone who is knowledgeable and enthusiastic about bikes with good people skills.
Road Bike Starter Pack
If you are new to road riding it can be a bit daunting knowing what you do and dont need. To help we have put together a Starter Pack, with great pricing!
Whyte Demo Day Report
A report from our Whyte Demo Day held at the Forest of Dean in April.